Let’s make book marketing less overwhelming and a lot more effective.
If book marketing feels like a second full-time job you didn’t ask for, you’re in the right place.
I’m Jenn Hanson-dePaula, a marketing strategist who’s spent the past 25 years helping authors, musicians, and creatives grow their platforms, connect with their audiences, and simplify their marketing—without losing their minds in the process.
I got my start in the music industry in the early 2000s, working as a publicist at two major record labels. For five years, I helped musicians take their careers to new heights and I even have a platinum record to prove it. In 2005, I launched my own company to support independent artists. And as the digital landscape evolved, so did I.
Over time, I shifted my focus to work exclusively with authors. From first-time self-publishers to New York Times bestsellers, I’ve helped writers cut through the noise, build powerful platforms, and market their books in a sustainable way.
This Substack is your no-fluff space for honest, strategic book marketing advice—plus the occasional spotlight on tools (like AI) that can help you save time and get unstuck.
Each week, you’ll get:
Practical tips for building your platform and reaching readers
Marketing strategies that actually work (and last)
Encouragement and clarity for authors feeling overwhelmed or overlooked
Time-saving tools you can use (but don’t have to)
You won’t find one-size-fits-all formulas or pressure to be online 24/7.
Just clear, tested guidance to help you build a sustainable, reader-focused author career.
Want more? Explore:
Welcome! I’m really glad you’re here.
—Jenn
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